Webinar

Unlocking AI-powered customer insights with Forsta: Transform feedback into actionable intelligence

45 minutes

Customer expectations are evolving, and businesses need AI-driven solutions to keep up. Join us for an exclusive deep dive into Forsta AI, where we’ll showcase how our powerful AI-driven tools—Summarize, Compose, and Recommend—are helping organizations turn raw data into actionable insights.

Whether you’re looking to analyze customer sentiment, personalize engagement, or generate intelligent recommendations, this session will provide practical use cases and a live demonstration of how Forsta AI can transform your customer experience strategy.

Key topics include:

Forsta AI in action: Live walkthrough of Forsta AI’s Summarize, Compose, and Recommend capabilities
Personalization at scale: Using AI-generated responses and surveys for deeper customer engagement
Data-driven categorization: Using AI to efficiently generate accurate categorization models in Text Analytics
Instant insights: How AI simplifies unstructured data analysis (customer reviews, surveys, call transcripts)
From feedback to action: AI-powered recommendations for proactive CX management

Register now

Featured speakers:

Mark A. Ratekin, CCXP,

Mark A. Ratekin, CCXP,
Head of Global CX Consulting, Forsta

Mark Ratekin is a seasoned CX Research and Consulting Strategist with over 25 years of experience in customer experience (CX) consulting and management. A recognized industry thought leader, Mark has co-authored the CX Book of Knowledge and has served as a board member for the Customer Experience Professionals Association (CXPA).

With deep expertise in financial modeling and quantitative analysis, Mark has worked with Fortune 500 and Fortune 1000 companies, including Lenovo, Underwriters Labs, Cisco Systems, Charles Schwab, Westfield Insurance, Dun & Bradstreet, NCR, and IHS. Throughout his career, he has helped organizations elevate customer experiences through strategic insights and innovative solutions.

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Paul Quinn

Paul Quinn
Vice President of Product, Forsta

Paul is the Vice President of Product at PGForsta, where he leads the strategic direction and development of the HX Platform. With a deep understanding of multi-modal data collection, advanced analytics, and action management programs, Paul ensures the platform empowers thousands of PGForsta users worldwide to drive meaningful insights and outcomes.

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Tricia Aguilar

Tricia Aguilar
Head of Solution Strategy, Forsta

Tricia is a leader in Customer and Human Experience (HX) strategy, helping global organizations turn insights into action to drive loyalty, growth, and measurable impact. With nearly 20 years of expertise, she has shaped VoC and research solutions for some of the world’s largest B2C and B2B brands.

As Head of Solution Strategy at Forsta, she is at the forefront of defining innovative approaches that set organizations apart in an evolving experience-driven world.

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