2025 marked a turning point for local search; the most disruptive shift in more than a decade. AI-powered search experiences, Google’s rapid-fire core updates, and major changes to Google Business Profiles reshaped how consumers discover businesses. At the same time, platforms like Apple Maps, Yelp, and even Reddit surged forward, forcing brands to think beyond Google in new ways.
As we kick off 2026, the landscape is evolving even faster. Join our panel of experts as we unpack the seismic changes of 2025 and explore how they’re shaping the next generation of local search. You’ll walk away with clear insights, practical next steps, and a forward-looking view of where local discovery is headed in the AI era.
Attendees will learn:
- How AI-driven search is reshaping local visibility and discovery
- What Google’s 2025 core updates mean for rankings and stability
- Why reviews, trust, and multi-platform presence matter more than ever
- Predictions for 2026: generative AI as default search, Apple’s entry, and the rise of alternative platforms
We can’t wait to see you there!




