Webinar

High-tech, high-impact: AI efficiency for insights teams 

03/10/2026 16:00:00 UTC   |   60 mins

From automation to agentic, AI is changing how organizations collect insights, but the real advantage comes from how fast teams can turn those insights into action.

Customer experience and market research teams face many of the same challenges today: Shrinking resources, growing data volumes, and rising expectations to prove impact. With AI we’re breaking free from insights that are trapped in manual workflows, disconnected tools, or slow analysis cycles to explore a world where data communication is what differentiates you.

In this webinar, you’ll learn how leading organizations are using AI to work faster, eliminate inefficiencies, and drive real business outcomes across both CX and market research.

Register now

You'll walk away with:

  • How leading teams move from data to insight to action faster
  • Real examples of AI-driven efficiency across customer experience and market research
  • A clearer framework for using AI to deliver measurable impact, not just more data

Whether you lead CX, market research, or insight operations, this session will give you concrete ideas you can apply immediately to work smarter, move faster, and deliver more value from every insight.

Featured speakers

Tobi Andersson

Tobi Andersson
General Manager, Market Research
Forsta

As General Manager, Tobi is responsible for Forsta’s market research business strategy. Tobi’s knowledge and passion for technology and marketing research resulted in the birth of Dapresy, which merged with Forsta in 2020. In founding Dapresy, Tobi paved the way for online data presentation systems to visualize Market Research data. He has dedicated his professional career to data visualization and is a recognized expert in the field, having consulted with hundreds of companies on innovative visualization processes. 

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Katherine Swinteck

Katherine Swinteck
General Manager and SVP of Product
Press Ganey

Katherine Swintek is an accomplished product and strategy executive, currently serving as GM and SVP of Delivery at Press Ganey. Katherine leads product strategy for the non-healthcare enterprise business and is part of the leadership team responsible for setting the AI priorities for the business. Prior to joining Press Ganey, Katherine led product strategy and technical delivery for InMoment.

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Luke Williams

Luke Williams
Chief Customer Experience, Research Officer
Forsta

Luke Williams is the Chief Customer Experience and Research Officer at Forsta. With over 20 years of experience spanning Microsoft, Qualtrics, Voxco, AECOM, and Ipsos, Luke is a recognized leader in customer experience strategy, advanced research methodologies, and actionable insights. At PG Forsta, he partners with clients and internal teams to design and elevate CX and research programs that drive meaningful business outcomes. A New York Times best-selling author, Luke is also a sought-after thought leader known for shaping CX strategy at scale—including developing Microsoft’s “4 Voices” framework and leading CX strategy at Qualtrics.

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Kat Stroud

Kat Stroud
Senior CX Consultant
Forsta

Kat Stroud is a Senior CX Consultant at Forsta, a leading company in customer experience and market research solutions. With extensive experience in the field for 12+ years, Kat specializes in helping organizations develop and enhance their customer experience programs. In her role at Forsta, she works closely with customers to help define and design Customer Experience programs that deliver business change.

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Mr John Doe

Mr John Doe
Chief Story Teller5
ABC Corporation Ltd

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Mr John Doe

Mr John Doe
Chief Story Teller6
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

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