Personalization is expected. AI is everywhere. Loyalty is fragile. And trust? It’s make-or-break.
In this exclusive webinar, we unveil the results of Forsta and Watermelon’s newest study: a dual-market, multi-generational snapshot of what consumers really want from the brands they bank with and buy from. The findings expose critical truths: trust is the #1 decision factor in financial services, Gen Z is quick to switch for better personalization, and Boomers are disengaging from digital-first retail altogether.
Key topics include:
- Trust is the new currency in FS: 42% of US consumers say trust is the top factor when choosing a bank, more than price or convenience.
- The Personalization Paradox: 100% of consumers say they won’t share data again if a brand’s personalization falls short.
- Generational tension is real: Only 18% of Boomers will share personal data; 49% of Gen Z are willing, but only if they see value.
- Loyalty is on the line: 71% of Gen Z and 68% of Millennials say they’ve walked away from a retail purchase due to poor CX.
You’ll walk away with not just the numbers, but the why behind the behavior. If you're navigating how to design human experiences in an AI-powered world, this session is your roadmap.
