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Featured speakers:

Adam Janes

Adam Janes
Senior Director, Financial and Insurance Experience, Forsta

Adam has worked in CX for over 15 years, with extensive experience across multiple sectors including automotive, retail, hospitality and financial services. He has helped to design, implement and mature customer listening programs for many of the world's biggest brands., including adidas BMW and HSBC.

Ryan Denny

Ryan Denny
Sales Engineer, Forsta

Ryan is an experienced Sales Engineer at Forsta, with over eight years of expertise in customer experience and data-driven insight delivery. Since joining Forsta in 2022, Ryan has supported the successful implementation of Voice of the Customer (VoC) programmes across the EMEA region. 

In his current role, Ryan works closely with the wider team to support the design and technical implementation of tailored VoC solutions that align with clients’ strategic goals. From initial scoping to deployment, he ensures that technical requirements are clearly defined and effectively delivered.

Tricia Aguilar

Tricia Aguilar
Head, Solution Strategy

Tricia is a leader in Customer and Human Experience (HX) strategy, helping global organizations turn insights into action to drive loyalty, growth, and measurable impact. With nearly 20 years of expertise, she has shaped VoC and research solutions for some of the world’s largest B2C and B2B brands.

As Head of Solution Strategy at Forsta, she is at the forefront of defining innovative approaches that set organizations apart in an evolving experience-driven world.


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