Webinar

Beyond traditional VoC: Building a connected listening strategy for modern CX

05/13/2026 15:00:00 UTC   |   45 mins

For years, Voice of the Customer (VoC) programs have been the foundation of customer experience strategy. But today, that foundation is under pressure. Survey response rates are declining, customer journeys are more fragmented, and some of the most valuable experience signals remain disconnected from traditional VoC efforts.

Modernizing VoC requires a shift to connected listening—an approach that unifies structured and unstructured signals across every touchpoint to create a continuous, real-time understanding of the customer experience. By connecting these signals, organizations can move beyond isolated feedback and uncover the full context behind customer behavior.

In this webinar, we’ll explore how leading brands are evolving their VoC programs into connected listening strategies that drive faster decisions, deeper insights, and measurable business impact. You’ll walk away with a clear perspective on how to turn fragmented feedback into actionable experience intelligence.


Register now

What you will take away

  • What it takes to modernize VoC programs with connected listening
  • How to unify signals across surveys, digital, contact center, and review channels into a single, actionable view
  • How to turn insights into impact by operationalizing experience intelligence across teams and workflows

Featured speakers

Adam Janes

Adam Janes
Senior Solutions Director
Forsta

Adam has worked in CX for over 15 years, with extensive experience across multiple sectors including automotive, retail, hospitality and financial services. He has helped to design, implement and mature customer listening programs for many of the world's biggest brands., including adidas BMW and HSBC.

Jim Katzman

Jim Katzman
Principal, CX Strategy & Enablement
Forsta

Jim Katzman has over 20 years of experience in customer experience (CX) strategy and management. Currently serving as CX Advisor at Forsta Jim provides strategic guidance to clients across multiple industries and verticals including healthcare, financial services, retail and B2B. He has worked with clients including Nike, Footlocker, Aramark, Humana and others.

Rebecca Becker

Rebecca Becker
Vice President of Retail Experience Solutions
Forsta

Rebecca is the Vice President of Retail Experience Solutions at Forsta, dedicated to transforming the retail landscape through innovative technology and customer-first strategies. With over 20 years of experience spanning store management, merchandise presentation, eCommerce, and digital operations, she has led high-performing teams at Kohl’s and Lands’ End while also consulting for Claire’s to enhance digital merchandising strategies and operations. Her deep retail expertise and strategic problem-solving make her a trusted partner in helping brands create seamless, engaging shopping journeys across digital and in-store touchpoints.

Mr John Doe

Mr John Doe
Chief Story Teller4
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

Mr John Doe

Mr John Doe
Chief Story Teller5
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

Mr John Doe

Mr John Doe
Chief Story Teller6
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

The world’s top brands trust PressGaney to deliver breakthrough experiences

"Press Ganey has transformed how we understand and improve our patient experience. The insights we've gained have led to measurable improvements in satisfaction scores."
- Healthcare Executive