The local experience: How customer experiences are redefining local marketing online and offline

Your customer’s experience with your brand begins the moment they are in need of your products or services. Often this takes place well before they ever visit a physical location in the search results.

If you’re not positioned well for these critical first steps, it very well could be the last steps that customer takes with you.

The local experience intersects local marketing and customer experience. It bridges the gaps marketers, SEOs, and CX professionals often encounter when engaging customers.

What’s the hype around local experiences? And more importantly, why does it matter?

Key takeaways:

  • How to create memorable hyperlocal customer experiences, at scale, across your entire brand presence

  • Why local marketing and customer experience shouldn’t be siloed

  • How to build a local experience strategy that attracts, engages and delights savvy searchers.

Tuesday, May 23rd

45 minutes

Featured Speakers:

Zack Hamilton

Zack Hamilton
Executive Practitioner, Forsta

Zack Hamilton recently joined Forsta as Executive Practitioner, Human Experience (EX + CX) . In his role, he serves as an executive advisor to brands across identify their experience gaps, close them and accelerate P&L outcomes.
Zack brings a wealth of experience from the industry side leading experience strategies, as well as leading experience management tech companies.
Drew Schmidt

Drew Schmidt
Sr. Account Strategist, Rio SEO

Drew has decades of professional marketing experience, including 15+ years at digital agencies, and a client portfolio spanning from startups to Fortune 500 corporations. He specializes in consumer experiences and their interactions with brands both online and offline. Using data-driven insights based on effective competitive strategies and consumer search behavior, he creates integrated digital marketing plans that align with the consumer journey.
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