Your customer’s experience with your brand begins the moment they are in need of your products or services. Often this takes place well before they ever visit a physical location in the search results.
If you’re not positioned well for these critical first steps, it very well could be the last steps that customer takes with you.
The local experience intersects local marketing and customer experience. It bridges the gaps marketers, SEOs, and CX professionals often encounter when engaging customers.
What’s the hype around local experiences? And more importantly, why does it matter?
