WEBINAR

CX Predictions for 2023: In Conversation with guest Forrester

2022 was a difficult year for businesses – global economic turmoil, rapidly changing customer buying patterns, evolving social interactions across channels are just a few of the challenges faced by many. As you and your organization gear up for 2023, it’s even more important to appreciate the role customer experience (CX) plays in driving brand loyalty and customer retention and how it can help future-proof businesses like yours.


Join us to hear Mark A. Ratekin, Principal Consultant, Global CX Consulting, Forsta and guest speaker Rick Parrish, Vice President, Research Director, Forrester discuss the top CX predictions for 2023.

Key takeaways:

  • Learn how effective CX programs evolve and improve

  • Understand core challenges for CX teams around survey design and data analytics

  • See how you can meet these challenges with data storytelling, design thinking and journey mapping

  • How focusing on Human Experience (HX) can help organizations future-proof CX activities

Wednesday, January 18
11AM AEST/GMT/EST

45 minutes

Featured Speakers:

Rick Parrish

Rick Parrish
VP, Research Director, Forrester

Rick is a research director in Forrester’s customer experience (CX) practice and the coordinator of research on customer obsession companywide. Rick has more than 20 years of experience in analysis. He was previously an analyst at the Central Intelligence Agency (CIA), where he helped pioneer high-profile improvements in the CIA's customer focus and gained an appreciation for the unique hurdles governments face in such efforts
Mark A. Ratekin

Mark A. Ratekin
Principal Consultant, Global CX Consulting, Forsta

Mark is an experienced executive with more than 25 years of experience in customer strategy consulting, operations management, finance and analysis. Over the course of his career, Mark has worked with some of the largest and most well-respected companies in the world, including Lenovo, Cisco Systems, Dun & Bradstreet, NCR, IHS, and Blackbaud, just to name a few.
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