Webinar

Boost your agency’s performance: 5 AI strategies for success

45 minutes

AI is revolutionizing research, delivering faster, more accurate insights. This webinar covers five key strategies to integrate AI into your agency, enhancing efficiency, decision-making, and client results—while preserving the human touch.

Join industry leaders Mike Stevens of Insight Platforms, Hannah Mann of Day One Strategy, Steve Male of The Logit Group, and Kathleen McKnight of KS&R, as they discuss how leading agencies and innovative market researchers are using AI to accelerate performance and boost results.

Through case studies and expert insights, you'll leave with actionable steps to overcome challenges and future-proof your business.

You'll learn about:

Accelerating data collection with AI
Overcoming AI adoption hurdles
Combining AI with human expertise

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Featured speakers:

Mike Stevens
Founder, Insight Platforms

Mike is the founder of Insight Platforms, the leading online directory, learning and events site for modern research and insights.

He is also a leading consultant, advisor and writer at the intersection of technology, research and analytics.

He has over 25 years’ experience in insight, software and consulting firms including Vision Critical, where he led the EMEA region; and Kantar, where he managed regional business units and global accounts.

His consultancy, What Next Strategy & Planning, helps client teams, agencies and tech firms to develop skills, adopt technology and implement process change.

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Steve Male
Executive VP of Innovation & Strategic Partnerships, The Logit Group

Steve serves as the Executive VP of Innovation & Strategic Partnerships at The Logit Group. He boasts over 12 years of market research expertise, currently focusing on AI development, cutting-edge technology, and API-driven tools to enhance sample feasibility and data quality.

A respected speaker at major North American market research conferences, he illuminates the future of tech forward methodologies.

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Kathleen McKnight
Vice President & Principal, KS&R

Kathleen brings a wealth of experience supporting B2B and Technology focused clients on a global basis for more than 20 years at KS&R. She is skilled in establishing research programs to help inform actionable insights and often helps brands fine-tune their messaging to target purchase decision makers and influencers via win/loss analysis, brand tracking, message testing, and segmentation studies.

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Hannah Mann
Founding Partner, Day One Strategy

Hannah has 23 years of experience in pharmaceutical research both on the client and agency side. Throughout her career she has been lucky enough to work on some of the world’s largest pharmaceutical brands – seeing them through from early-stage development all the way to launch and beyond.

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Boost your agency’s performance: 5 AI strategies for success

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Featured speakers:

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