For over two decades, Greenbook Research Industry Trends (GRIT) Reports have provided a comprehensive base of important trends in the insights, analytics, and research industry. This year, Greenbook entrusted Forsta as its principal technology partner to ensure the validity and integrity of the iconic industry report.
Join us on Thursday, November 30th as we dive into the challenges Greenbook faced in collecting and analyzing data from a diverse group of respondents. This not-to-be-missed session will showcase the innovative solutions that led to a successful outcome.
Learn how Greenbook:
- Maintained data integrity in the face of diverse respondents and prevented fraudulent surveys
- Improved user experience and boosted survey completion rates with customized questions and survey optimization in survey programming
- Leveraged research expertise to change the game, from questionnaire consultation to data analysis
