WEBINAR

Does your research have feelings? How to enhance your quantitative research with qualitative depth

Modern survey technology helps you gather feedback from hundreds or thousands of people. All around the world. In just a few hours.

Surveys measure experiences, test new products and predict elections. And now you can make them even more more powerful. Qualitative research supercharges surveys with depth, color and relatable stories.

So you can help your clients and stakeholders to understand data, grasp your insights and make decisions more confidently. With quant + qual it really is a case of 1+1=3.

Key takeaways:

  • Why qualitative research is growing in importance

  • 3 critical ways it enhances survey research

  • 3 simple tools for adding qualitative depth to your own quantitative survey research

Tuesday, 18th April
11AM AEST/BST/EDT

30 minutes

Featured Speakers:

Mike Stevens

Mike Stevens
Founder, What Next Strategy & Planning

Mike is a leading consultant and publisher at the intersection of technology, research and analytics. He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence. He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change. His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.
Debi Hart

Debi Hart
Vice President of Product Management, Market Research Solutions, Forsta

Debi Hart joined Forsta to lead the Qualitative product area and is now responsible for the full Market Research product suite. Debi has 20 years of international experience serving the market research industry, including leading the MR product area at Forsta and working in a variety of positions at Dynata, such as Global Product Operations.  Debi began her career as a software engineer building eCommerce solutions and evolved into leading engineering, product, and operational functions within a large consumer services organization.  
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